It's fair to say that my cousin Sarah and her gal pals are the most famous people I know right now. For me, a clear indicator of fame is if you make it onto Buzzfeed; I mean, it's basically an encyclopaedia of everything hip and happening (??) right now. And ta-daa, here they are, casually featured within the top stories today. *Proud moment*

It all started a mere few days ago when the Feminist Society at Royal Holloway University were running a stall at the student union promoting the important issues surrounding sexual consent and the objectification of women. All great stuff, and issues that really do need promoting, especially in the midst of the sometimes unbearable 'lad culture' you find at most (all) Universities. Go team!

One throwaway comment from a passing male (probably an idiot, just saying) commenting that the Feminist Society was just a club for 'ugly girls' has sparked a media frenzy. 

Adopting the hashtag #uglygirlsclub they started sending each other ugly selfies (as you do when you're just bloody brilliant) and joking about it amongst themselves. With this in-joke doing the rounds at the Uni, old members of the Society re-joined and new members jumped on board.

The girls soon realised that what they had was the start of a funny, ironic 'selfie campaign' with a very important message. The aforementioned passing moron had, in just a few words, highlighted the problem with women (and actually if we're going to town with this, everyone of both sexes) being judged solely on appearance and not on personality or achievements.

After changing their Facebook page name to The Ugly Girls Club (please give them a like!), the campaign has generated hundreds of selfies using the hashtag and Exeter University has even set up their own branch. The concept is proving itself to be so inspiring and the selfies fairly liberating! 

The Huffington Post published this quote from one of the students at RHUL which I'm going to leave you with while I go and take an ugly selfie to share. This is great.

 "I'll never delete my unsatisfactory selfies again."